The Crossover™ Mid WTZ

Crossover™ Mid WTZ Campaign Case Study

Project Overview: For the Crossover™ Mid WTZ campaign, I led both a dynamic e-commerce studio photoshoot and a lifestyle shoot to fully showcase the shoe's durability and edgy design. The Crossover™ Mid Weatherized is crafted to withstand the elements, featuring:

• Full-grain Italian leather upper

• Removable memory foam footbed for industry-leading comfort

• Elastic knit bootie for the perfect fit

• Water-resistant rubberized mudguard

• Lightweight EVA midsole

• High-traction, rubber Tooth Tech outsole for added non-slip performance

• Made in Portugal

Campaign Narrative: "Edgy by design, the Crossover™ Mid Weatherized is a shoe with some edge. Maybe that’s how it’s so comfortable in its own skin (Italian crazy horse leather and waterproof mudguard) even when conditions aren’t. Don’t get us wrong, it’ll show its teeth if pushed the wrong way - but it isn’t caught on its heels often. Trailblazers tend to keep their head down and chin up, after all."

My Contributions:

• Art Direction

• Photography (Studio & Lifestyle)

• Graphic Design

Outcome: The campaign effectively highlighted the Crossover™ Mid WTZ's rugged features and stylish design through a combination of studio and lifestyle photography. The images captured the shoe's ability to handle outdoor elements while maintaining a sleek appearance. Additionally, the ads and emails created were instrumental in driving revenue and enhancing the shoe's online presence on Wolf and Shepherd’s website.