Black Friday Cyber Monday Campaign | Wolf & Shepherd
Campaign Overview
The Wolf & Shepherd Black Friday and Cyber Monday (BFCM) Campaign centers around a special promotion: "Buy a Pair, Pick a Gift." This enticing offer provides customers with a free gift upon purchasing a pair of Wolf & Shepherd shoes, driving both engagement and sales. The campaign is executed through targeted email marketing and digital ads, focusing on maximizing revenue during the peak holiday shopping period.
Target Audience
The campaign targets a broad audience including:
Existing Wolf & Shepherd customers.
New customers looking for premium holiday deals.
Gift shoppers seeking high-quality footwear and attractive promotional offers.
Key Messages
Exclusive Offer: Highlighting the "Buy a Pair, Pick a Gift" promotion to create urgency and appeal.
Quality and Style: Emphasizing the premium quality, comfort, and style of Wolf & Shepherd shoes.
Limited Time: Reinforcing the limited-time nature of the BFCM deals to encourage quick action.
Ad Formats
Google Ads: Search and display ads targeting BFCM shoppers and deal seekers.
Meta Ads: Compelling photo and video ads on Facebook and Instagram showcasing the "Buy a Pair, Pick a Gift" promotion.
Email Marketing: Highly targeted email campaigns to both existing and potential customers, featuring the special offer, product highlights, and clear calls to action.
Email Campaign Strategy
Announcement Email: Introducing the BFCM promotion to the email list, emphasizing the value of the free gift.
Reminder Emails: Sending follow-up emails to remind subscribers of the ongoing offer and its impending end.
Last Chance Emails: Creating urgency with final reminders as the promotion period comes to a close.
Campaign Performance Overview
The Wolf & Shepherd BFCM Campaign proved highly effective, generating significant revenue and customer engagement. Each email sent during the campaign drove over $50,000 in sales, contributing to a total revenue of seven figures. The strategic combination of targeted emails and digital ads successfully capitalized on the BFCM shopping surge, attracting a wide customer base and boosting overall brand sales. The "Buy a Pair, Pick a Gift" promotion resonated well with customers, driving both new and repeat purchases.
