Feat Clothing: Brand Refresh
The Brief:
Feat Clothing Brand Refresh Case Study
Brand Essence: "Life isn’t always comfortable. Your clothes always should be. Inspired by the culture and colors of Venice, CA, we are all about embracing life effortlessly. Made for post-yoga mornings, sunset views with those you love, and every adventure in between, Feat clothing isn't just apparel—it's a feeling. Join us on your journey, whether it's a three-mile hike or simply a cozy nap, and enjoy ultimate comfort every step of the way."
New Vibe: Our brand inspiration at Feat is rooted in a desire for a clean, tactile experience across all touchpoints. With a predominant palette of creams and browns, accented by vintage surf-inspired pops of color, our aesthetic pays homage to 70's surf culture and midcentury design. Modern, clean functionality meets nostalgic charm, offering consumers a sense of both innovation and heritage. From fuzzy textures to sleek graphics, our influences span various mediums, including graphic and website design, product packaging, photography styles, and social media presence.
My Contributions: During this comprehensive brand refresh project, I was responsible for:
Creative Direction: Shaping the overall vision and ensuring all elements aligned with the new brand ethos.
Art Direction: Leading the visual aesthetics, from photography styles to product presentation.
Brand Identity: Redefining the brand’s core values and visual language to resonate with our target audience.
Graphic Design: Crafting visuals that reflect our modern yet nostalgic vibe, including promotional materials and social media graphics.
Logo Creation: Designing a logo that embodies the essence of Feat’s refreshed identity.
Website UX/UI Design: Developing an intuitive, user-friendly website that enhances the customer experience and reflects our clean, tactile aesthetic.
Packaging: Designing product packaging that combines functionality with the brand’s signature look and feel.
