The Brief:

As the Creative Director and Photographer for Feat, our BlanketBlend™ Move campaign aimed to redefine activewear comfort and versatility. Our theme, "California Motion," embodied the dynamic lifestyle and natural beauty of the West Coast. We portrayed BlanketBlend™ Move as the ultimate companion for active individuals, seamlessly transitioning from workouts to leisurely pursuits.

On this campaign, I handled:

• Creative / Art Direction

• Photography

• Retouching

• Production

• Styling

• Hiring

• Email Design

• Ad Design