Landing Page Design

Overview:

Feat Clothing collaborated with The Farmlink Project to create a limited-edition crewneck with a powerful purpose: ending hunger in America by connecting surplus farm produce to communities in need. For every crewneck sold, Feat donated one to a farmer or partner in the Farmlink community, aligning comfort with impact.

Project Goals:

Elevate storytelling around the collaboration’s mission.

Inspire customers to join the "buy one, give one" initiative.

Drive engagement and conversions with purpose-driven design.

My Role:

As lead designer, I:

Designed the UX/UI: Built a clean, intuitive landing page to highlight the collaboration's impact.

Collaborated on Graphics: Partnered with Khafia Choudhary to create custom visuals.

Integrated Assets: Worked with Kate Nelson and The Farmlink Project team to incorporate photography and creative direction.

Strategized Content: Wove messaging like “From Feat to Farm to Food Bank” into a cohesive narrative.

Outcome:

40% increase in engagement compared to previous campaigns.

Significant customer participation in the buy-one-give-one initiative.

Amplified awareness of Farmlink’s mission and measurable impact.

This campaign showcased Feat’s dedication to innovative partnerships and my ability to create purpose-driven designs that resonate with audiences.