Website Design

Overview:

Feat Clothing is a direct-to-consumer apparel brand known for innovative, ultra-comfortable fabrics and elevated casualwear. Following new ownership in 2023, the brand embarked on a transformative website redesign to reflect its refreshed vision and deliver a seamless online shopping experience.

Project Goals:

The redesign aimed to create a super clean, user-friendly interface that enhances brand storytelling, improves navigation, and drives conversions.

My Role:

As the lead designer, I executed all UX/UI and graphic design for the project, collaborating closely with a backend developer to bring the vision to life. I designed every aspect of the website, including:

Homepage: Highlighting hero products and brand values.

Collection Pages: Streamlined product discovery with an intuitive layout.

Landing Pages: Tailored designs to support seasonal campaigns and marketing initiatives.

Navigation: Redesigned drop-down menus for easy exploration.

Checkout Process: Simplified cart and checkout flows to enhance user experience.

Outcome:

The redesigned website achieved a 35% increase in conversion rates, improved customer engagement, and aligned the digital presence with Feat Clothing's evolving brand identity.